Wednesday, February 9, 2011

8th Annual Mobile Games Forum

Last January 26 Bravo attended the 8th Annual Mobile Games Forum, the leading European mobile games event. Our Business Development Director, Rowan Corben took part as a speaker, giving his view on PR and Marketing models for mobile games. The discussion revolved around the new forms of promotion, the importance of having a brand/image (like the iPhone) and the new tools used in Twitter, YouTube and other social media: how do the social and viral elements help overcome the discovery dilemma and how important are these for mobile games. The event, held in London, is now the better place to discuss the crucial issues of the industry future and BGS had its eyes on it!